Do you have an ecommerce store and are looking to improve your social media presence and boost sales? With the right strategy in place, you can certainly achieve this.
Below are eight tips on how to boost your ecommerce business using social media.
1) Social SEO
When it comes to your social media profiles, you want to have the right SEO plan so that your brand is super easy to find online. This can be achieved by making sure you are optimizing your profiles. First, you should definitely have a social profile setup on all the major social media platforms (Twitter, Facebook, Instagram, Google+ etc). It is not necessary to be super active on all of them. Just having a page set up is enough to improve your brand’s social SEO and its overall searchability.
2. Start a blog
Having a business blog is key for attracting new business and further nurturing your relationship with your current customers. Posting content that is informative and well written will go a long way in increasing traffic to your website, attracting more prospects, boosting customer engagement and most importantly, increasing sales. It is also a great opportunity for your brand to set itself apart from its competitors.
3) Pay for advertising
Social media for marketing has taken off and you can no longer expect to get too far without spending some marketing dollars. Go through your blog each week and choose a couple of pieces of content that you think will resonate with you audience. Then, check out Facebook’s advertising options to promote your content on either Facebook or Instagram. This strategy is budget friendly and a quick way to get your content seen.
4) Post user generated content
UGC (User Generated Content) is basically any content generated by your customers with regards to your company. This could be an image, review, tutorial etc. Aside from the great perk of it being free, you get the opportunity to shine a spotlight on the customer that helps make your company so great. In addition, you are highlighting your product through the eyes of a customer which provides potential buyers a better idea of whether the product would be right for them.
5) Show your expertise
When people are looking to make a purchase, they want to do so from an expert. Take the time to make your brand an authority by taking part in events, trending topics, Twitter talks, Facebook live videos etc. Doing these things will have you come across as more trustworthy and you will see your sales go up.
6) Employ social media monitoring
There is tons of chatter online and you need to be in the know about it. Look into using a social media monitoring tool to see who is talking about your brand or industry. You can create a feed that will monitor keywords or hashtags relevant to your industry. This will also give you an idea about what types of content your industry is chatting about which will help give you direction for your own content strategy.
7) Advertise your products on your social media
As an online business owner, you need to advertise your products where the masses are. Millions of people are on social media at any given time and you need to be as well. Look into having your products advertised directly on your Facebook business page. As you add a new product, don’t forget to also mention it on your timeline as well so that it shows up in your audience’s news feed. You want as much exposure as possible.
8) Produce content for the season
When it comes to holidays, events, seasons etc. companies are great at putting out promotional content and sales events that coincide with each. What they fall short on is putting out non-promotional content that is related to them. These can be treasure troves for your business for two reasons. First, they are usually visual and as we all know, high levels of engagement occur with posts that include a photo (i.e. company holiday event). Second, you have the emotional component that the holidays trigger. These also boost engagement and conversations. Take the time to focus on curating and creating related content more so than promotional content and you will definitely see an upswing. On a side note, coming up with great content on a consistent basis can be a job in itself. I have found that using a company that can create custom social media content for you can be amazing. Provide them with all the key details about your company and they will give you tailored content. No more trying to come up with the perfect post for Facebook, Twitter and LinkedIn. Just approve the content and you pick the day and time it does out. I cannot express enough how much this has helped my business. I now have the time I need to focus on other important aspects of my business.