The holidays are coming up on us once again. As real estate agents and brokers, you should definitely have holiday marketing on your to do list. It is a great time to further relationships with current clients as well as gain new ones. One way to provide value to your clients is through real estate flyers. Instead of creating the usual flyer with your latest properties, consider creating flyers with useful information and offerings. This will certainly peak the interest of both buyers and prospects.
Below are five creative ideas on how to use real estate flyers this holiday season
1. Provide information that is both valuable and helpful
You can really get creative with this one. Since it is the holidays, try putting together holiday recipes, holiday prep tips, upcoming special events etc. Just remember to add your contact details, company info and logo to your flyer. You can even go as far as to invite them to contact you for further tips or services. These work great as marketing collateral since people will tend to hold onto flyers like this. And for bonus, add a pic of yourself. Each time they look at your flyer, they get to see your face and remember you as their go to realtor.
2. Collaborate with local businesses and feature holiday discounts
This is a great time of year to link up with local vendors or businesses and create a special discounted holiday package. This can include holiday related products/services like cleaning services, light and decoration installation, personal shoppers etc. Your flyer can highlight these exclusive special deals that are only for your clients. Remember to include some details about the companies as well as any services they provide.
3. Feature your key properties that you sold this past year
This is a great way to show off all your hard work. Potential clients will love the visual proof they will get from seeing the positive results others have had with you. You will no doubt see a boost in your conversion rate right away. Also make sure you include some testimonials to further solidify your abilities .
4. Create a Thanksgiving letter flyer
Thanksgiving offers the perfect opportunity to reach out to clients both old and new. Putting together a special Thanksgiving letter for your flyer will really go a long way with your clients. You definitely want it to have a personal feel so be sure to include your handwritten signature as well as your name and address on the envelope. For an added touch, include a first-class postage stamp. The great thing about this idea is that it transfers over perfectly to real estate email flyers. Once your email flyer is ready to go, use “Thank you” as the subject line and to give it an extra touch, follow up it up with a phone call. With the social and digital revolution, people really appreciate hearing someone’s voice. By doing all this, you will no doubt drum up some business as well as referrals.
5. Come up with a cause to sponsor
The holidays are all about giving back, so this would be a great time to find a cause to sponsor. Create a flyer around the cause your are sponsoring and include details on how to get involved. This will definitely garner you respect and future loyalty.