When it comes to real estate, having great images to show potential buyers attracts more attention and will help you sell your listings faster. In order to make those picture work for you, they need to be great! High quality photos will help you achieve this. This is crucial when it comes to your online marketing efforts as the majority of home buyers are researching online for their next home.
Below are some tips on how to achieve great real estate photos that will sell your listings.
Invest in a decent camera
Poor picture quality can really make or break a listing. It is not necessary to break the bank with high-end equipment but you also do not want to use your camera phone either. A 5-megapixel camera should be sufficient enough to get you great pictures. These cameras are pretty common and very affordable. It is also worth it to invest in a tripod. It will help you produce clearer pictures since using your hands can lead to them turning out blurry. For tips on choosing the right camera for your pictures, check out this article: https://www.nar.realtor/field-guides/field-guide-to-digital-cameras-photography
Once you have some great shots you can start using them on any print materials as well as for online marketing purposes. Real estate email flyers are a great way to use these pictures and maximize your online marketing ROI. Flyerme.com is a great source for this. They have a wide selection of real estate email flyer templates to choose from or you can upload your own custom design.
Take the right pictures
When taking pictures, bare in mind that potential buyers are not looking to see what is currently in the house, they want to see the home as it is being advertised. For this reason, you want the house to be as neat and clean as possible. You want the person who is viewing the images to be able to imagine how their belongings would look in the home instead of seeing an overload of someone else’s stuff. Make an effort to showcase items of color in your photos like flowers, colorful artwork etc. You would be amazed what a splash of color can do for a neutral space.
Natural light is the best light
Natural sunlight is every photographers dream. It is the best lighting to take pictures in and real estate pictures are no exception. Be sure to schedule your picture-taking on a sunny and clear day if possible. Allow as much natural light in as possible by keeping the curtains open. For additional tips on the best lighting for real estate photography, click here https://www.houzz.com/ideabooks/15218826/list/7-pro-lighting-tips-for-budding-home-photographers
Some additional tips to keep in mind
Take pictures from the doorway entering the room. These tends to come out better.
For exterior shots of a single-family home, an angle shot as opposed to one directly from the front allows people to see the depth of the home instead of a more flat view. Also be sure to not include any obstructive things like dumpsters, electrical wires, telephone poles.
Lastly, have fun taking tons of photos. You want to make sure you have enough great shots to choose from. Today’s digital cameras are so advantageous for this reason, you can take as many as you want with no additional cost.
Now that you are equipped with some professional looking pictures to show potential buyers and other colleagues, you are all set to sell that home in no time!