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5 Social Media Marketing Tips To Boost Your Shopify Store Sales

 

As an ecommerce business owner, your biggest challenge is increasing traffic in order to keep growing and stay in business.  With so much competition in the ecommerce space, this is no easy task.

Below are 5 effective social media marketing tips to help boost your Shopify store sales

1. Post consistently

Posting consistently to your social media accounts is essential to growing your following.  The time of day and how often you are posting is also important.  You want to figure out what works best for your audience by testing out frequency of posts as well as posting times.  On average, they say posting once a day to Facebook and 4-6 times to Twitter everyday works for most.  You should also check out the accounts of your competitors to see what their engagement levels look like for the times and frequency of their posts.

Finding the time to post consistently to your accounts is definitely time consuming.  There are a couple of great tools you can use to help automate the process.  For scheduling posts to different social networks like Instagram, Facebook and Twitter, Autogrammer does an awesome job. The other very time consuming part of posting is coming up with tailored content to post.  This is where a tool that creates social media content for you is so helpful. Emphatic.co is my tool of choice.  They ask you all the key details about your business and target audience and come up with tailored content that you approve and schedule to post.  Both of these tools have been a game changer for my social media marketing strategy.

2. Use social buttons

One of the best way to boost traffic to your social media accounts is through social share buttons.  These should be embedded within your website and in any marketing communications you send out.  If you have a business blog, you should definitely have sharing buttons clearly displayed so that readers can easily share your article.

Here are some places you want to make sure you have social share buttons:

  • At the footer of your website and blog
  • At the header of your website and blog
  • In your email newsletter
  • In your email signature

3. Automate your reviews

Product reviews are gold to your business.  They help create trust in your product and are a great way to boost sales.  One of the best tools to use to automate the process of getting reviews is Yotpo.  It is one of the most popular tools for this purpose and it is available for free in the Shopify app store. You basically connect to any of these accounts ( Google, Facebook, Instagram and Pinterest) and it will let you post your customer reviews to your pages which will increase sales. The reviews help drive social traffic to your product pages.

4. Try out different titles for your blog posts

Your blog titles matter just as much as the content you are posting.

Here are some tips when coming up with titles:

  • Use simple language
  • Take advantage of psychological traits like urgency, fear, desire etc,
  • Keep it short
  • Using negative words like “stop,” “avoid,” “don’t” perform better when they are in your title.
  • If you are listing things in your post, begin the title with how many points you have in the post (i.e. 10 ways to…)

5. Make it simple to make purchases from your social channels

Sales from social media are growing very quickly.  Buy buttons are the reason for this and you should be using them if you are not.  They let people make purchases from within a social network.  Two great examples of this are on Facebook and Pinterest.

If you have a Facebook store, the Facebook Buy Button allows you to not only sell your products but hold sales events and show exclusive merchandise.  This leads to an increased dialogue with customers.

Pinterest also provides a great way to boost sales with their buyable pins.  As you do a search on there for anything and everything, you see pins at the top where you can make purchases.  With Pinterest you are really expanding your reach and the opportunity to maximize revenue is huge.

Boosting sales from social media is important but you also want to make sure you are doing all you can to increase sales from your Shopify store.  There are many Shopfiy apps to help you reduce the amount of business you lose.  I have had a lot of luck with Exit offers.  This app provides you with a pop-up that will show a special promo to a customer if they start to navigate away from your store.  Things like free shipping or a percentage discount easily sways customers to purchase.  I saw my revenue go up pretty quickly after I started using this app in my store.

Conclusion

Boosting online sales for your Shopify store is key to its growth and success.  Maximizing your presence on your social media channels is a great way to do this.  Try out the above tips to help your brand stand out from the competition.

 

 

 

Eight Tips For Growing Your E-commerce Business Using Social Media

 

 

 

 

 

 

 

 

 

 

Do you have an ecommerce store and are looking to improve your social media presence and boost sales?  With the right strategy in place, you can certainly achieve this.

Below are eight tips on how to boost your ecommerce business using social media.   

 

1) Social SEO

When it comes to your social media profiles, you want to have the right SEO plan so that your brand is super easy to find online.  This can be achieved by making sure you are optimizing your profiles.  First, you should definitely have a social profile setup on all the major social media platforms (Twitter, Facebook, Instagram, Google+ etc).  It is not necessary to be super active on all of them.  Just having a page set up is enough to improve your brand’s social SEO and its overall searchability.

2. Start a blog

Having a business blog is key for attracting new business and further nurturing your relationship with your current customers. Posting content that is informative and well written will go a long way in increasing traffic to your website, attracting more prospects, boosting customer engagement and most importantly, increasing sales. It is also a great opportunity for your brand to set itself apart from its competitors.

3) Pay for advertising

Social media for marketing has taken off and you can no longer expect to get too far without spending some marketing dollars.  Go through your blog each week and choose a couple of pieces of content that you think will resonate with you audience.  Then, check out Facebook’s advertising options to promote your content on either Facebook or Instagram. This strategy is budget friendly and a quick way to get your content seen.

4) Post user generated content

UGC (User Generated Content) is basically any content generated by your customers with regards to your company.  This could be an image, review, tutorial etc. Aside from the great perk of it being free, you get the opportunity to shine a spotlight on the customer that helps make your company so great. In addition, you are highlighting your product through the eyes of a customer which provides potential buyers a better idea of whether the product would be right for them.

5) Show your expertise

When people are looking to make a purchase, they want to do so from an expert.  Take the time to make your brand an authority by taking part in events, trending topics, Twitter talks, Facebook live videos etc. Doing these things will have you come across as more  trustworthy and you will see your sales go up.

6) Employ social media monitoring

There is tons of chatter online and you need to be in the know about it.  Look into using a social media monitoring tool to see who is talking about your brand or industry.  You can  create a feed that will monitor keywords or hashtags relevant to your industry. This will also give you an idea about what types of content your industry is chatting about which will help give you direction for your own content strategy.

7) Advertise your products on your social media

As an online business owner, you need to advertise your products where the masses are.  Millions of people are on social media at any given time and you need to be as well.  Look into having your products advertised directly on your Facebook business page. As you add a new product, don’t forget to also mention it on your timeline as well so that it shows up in your audience’s news feed.  You want as much exposure as possible.

8) Produce content for the season

When it comes to holidays, events, seasons etc. companies are great at putting out promotional content and sales events that coincide with each.  What they fall short on is putting out non-promotional content that is related to them.  These can be treasure troves for your business for two reasons. First, they are usually visual and as we all know, high levels of engagement occur with posts that include a photo (i.e. company holiday event).  Second, you have the emotional component that the holidays trigger.  These also boost engagement and conversations.  Take the time to focus on curating and creating related content more so than promotional content and you will definitely see an upswing.  On a side note, coming up with great content on a consistent basis can be a job in itself.  I have found that using a company that can create custom social media content for you can be amazing.  Provide them with all the key details about your company and they will give you tailored content. No more trying to come up with the perfect post for Facebook, Twitter and LinkedIn.  Just approve the content and you pick the day and time it does out. I cannot express enough how much this has helped my business.  I now have the time I need to focus on other important aspects of my business.

 

How To Use Flyers This Holiday Season To Market Your Listings

The holidays are coming up on us once again.  As real estate agents and brokers, you should definitely have holiday marketing on your to do list.  It is a great time to further relationships with current clients as well as gain new ones.  One way to provide value to your clients is through real estate flyers. Instead of creating the usual flyer with your latest properties, consider creating flyers with useful information and offerings.  This will certainly peak the interest of both buyers and prospects.

Below are five creative ideas on how to use real estate flyers this holiday season

 

1. Provide information that is both valuable and helpful

You can really get creative with this one. Since it is the holidays, try putting together holiday recipes, holiday prep tips, upcoming special events etc.  Just remember to add your contact details, company info and logo to your flyer.  You can even go as far as to invite them to contact you for further tips or services.  These work great as marketing collateral since people will tend to hold onto flyers like this.  And for bonus, add a pic of yourself.  Each time they look at your flyer, they get to see your face and remember you as their go to realtor.

2. Collaborate with local businesses and feature holiday discounts

This is a great time of year to link up with local vendors or businesses and create a special discounted holiday package.  This can include holiday related products/services like cleaning services, light and decoration installation, personal shoppers etc.  Your flyer can highlight these exclusive special deals that are only for your clients. Remember to include some details about the companies as well as any services they provide.

3Feature your key properties that you sold this past year

This is a great way to show off all your hard work. Potential clients will love the visual proof they will get from seeing the positive results others have had with you.  You will no doubt see a boost in your conversion rate right away.  Also make sure you include some testimonials to further solidify your abilities .

4Create a Thanksgiving letter flyer

Thanksgiving offers the perfect opportunity to reach out to clients both old and new.  Putting together a special Thanksgiving letter for your flyer will really go a long way with your clients. You definitely want it to have a personal feel so be sure to include your    handwritten signature as well as your name and address on the envelope.  For an added touch, include a first-class postage stamp.  The great thing about this idea is that it transfers over perfectly to real estate email flyers.  Once your email flyer is ready to go, use  “Thank you” as the subject line and to give it an extra touch, follow up it up with a phone call.  With the social and digital revolution, people really appreciate hearing someone’s voice.  By doing all this, you will no doubt drum up some business as well as referrals.

5.  Come up with a cause to sponsor

The holidays are all about giving back, so this would be a great time to find a cause to sponsor.  Create a flyer around the cause your are sponsoring and include details on how to get involved. This will definitely garner you respect and future loyalty.

 

Tips For Better Real Estate Photos

When it comes to real estate, having great images to show potential buyers attracts more attention and will help you sell your listings faster.  In order to make those picture work for you, they need to be great!  High quality photos will help you achieve this. This is crucial when it comes to your online marketing efforts as the majority of home buyers are researching online for their next home.

Below are some tips on how to achieve great real estate photos that will sell your listings.

Invest in a decent camera

Poor picture quality can really make or break a listing.  It is not necessary to break the bank with high-end equipment but you also do not want to use your camera phone either.   A 5-megapixel camera should be sufficient enough to get you great pictures. These cameras are pretty common and very affordable.  It is also worth it to invest in a tripod.  It will help you produce clearer pictures since using your hands can lead to them turning out blurry.  For tips on choosing the right camera for your pictures, check out this article: https://www.nar.realtor/field-guides/field-guide-to-digital-cameras-photography

Once you have some great shots you can start using them on any print materials as well as for online marketing purposes.  Real estate email flyers are a great way to use these pictures and maximize your online marketing ROI.  Flyerme.com is a great source for this. They have a wide selection of real estate email flyer templates to choose from or you can upload your own custom design.

Take the right pictures

When taking pictures, bare in mind that potential buyers are not looking to see what is currently in the house, they want to see the home as it is being advertised.  For this reason, you want the house to be as neat and clean as possible.  You want the person who is viewing the images to be able to imagine how their belongings would look in the home instead of seeing an overload of someone else’s stuff.  Make an effort to showcase items of color in your photos like flowers, colorful artwork etc.  You would be amazed what a splash of color can do for a neutral space.

Natural light is the best light

Natural sunlight is every photographers dream.  It is the best lighting to take pictures in and real estate pictures are no exception.  Be sure to schedule your picture-taking on a sunny and clear day if possible.  Allow as much natural light in as possible by keeping the curtains open. For additional tips on the best lighting for real estate photography, click here https://www.houzz.com/ideabooks/15218826/list/7-pro-lighting-tips-for-budding-home-photographers

Some additional tips to keep in mind

Take pictures from the doorway entering the room.  These tends to come out better.

For exterior shots of a single-family home, an angle shot as opposed to one directly from the front allows people to see the depth of the home instead of a more flat view.  Also be sure to not include any obstructive things like dumpsters, electrical wires, telephone poles.

Lastly, have fun taking tons of photos.  You want to make sure you have enough great shots to choose from.  Today’s digital cameras are so advantageous for this reason, you can take as many as you want with no additional cost.

Now that you are equipped with some professional looking pictures to show potential buyers and other colleagues, you are all set to sell that home in no time!