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Eight Tips For Growing Your E-commerce Business Using Social Media

 

 

 

 

 

 

 

 

 

 

Do you have an ecommerce store and are looking to improve your social media presence and boost sales?  With the right strategy in place, you can certainly achieve this.

Below are eight tips on how to boost your ecommerce business using social media.   

 

1) Social SEO

When it comes to your social media profiles, you want to have the right SEO plan so that your brand is super easy to find online.  This can be achieved by making sure you are optimizing your profiles.  First, you should definitely have a social profile setup on all the major social media platforms (Twitter, Facebook, Instagram, Google+ etc).  It is not necessary to be super active on all of them.  Just having a page set up is enough to improve your brand’s social SEO and its overall searchability.

2. Start a blog

Having a business blog is key for attracting new business and further nurturing your relationship with your current customers. Posting content that is informative and well written will go a long way in increasing traffic to your website, attracting more prospects, boosting customer engagement and most importantly, increasing sales. It is also a great opportunity for your brand to set itself apart from its competitors.

3) Pay for advertising

Social media for marketing has taken off and you can no longer expect to get too far without spending some marketing dollars.  Go through your blog each week and choose a couple of pieces of content that you think will resonate with you audience.  Then, check out Facebook’s advertising options to promote your content on either Facebook or Instagram. This strategy is budget friendly and a quick way to get your content seen.

4) Post user generated content

UGC (User Generated Content) is basically any content generated by your customers with regards to your company.  This could be an image, review, tutorial etc. Aside from the great perk of it being free, you get the opportunity to shine a spotlight on the customer that helps make your company so great. In addition, you are highlighting your product through the eyes of a customer which provides potential buyers a better idea of whether the product would be right for them.

5) Show your expertise

When people are looking to make a purchase, they want to do so from an expert.  Take the time to make your brand an authority by taking part in events, trending topics, Twitter talks, Facebook live videos etc. Doing these things will have you come across as more  trustworthy and you will see your sales go up.

6) Employ social media monitoring

There is tons of chatter online and you need to be in the know about it.  Look into using a social media monitoring tool to see who is talking about your brand or industry.  You can  create a feed that will monitor keywords or hashtags relevant to your industry. This will also give you an idea about what types of content your industry is chatting about which will help give you direction for your own content strategy.

7) Advertise your products on your social media

As an online business owner, you need to advertise your products where the masses are.  Millions of people are on social media at any given time and you need to be as well.  Look into having your products advertised directly on your Facebook business page. As you add a new product, don’t forget to also mention it on your timeline as well so that it shows up in your audience’s news feed.  You want as much exposure as possible.

8) Produce content for the season

When it comes to holidays, events, seasons etc. companies are great at putting out promotional content and sales events that coincide with each.  What they fall short on is putting out non-promotional content that is related to them.  These can be treasure troves for your business for two reasons. First, they are usually visual and as we all know, high levels of engagement occur with posts that include a photo (i.e. company holiday event).  Second, you have the emotional component that the holidays trigger.  These also boost engagement and conversations.  Take the time to focus on curating and creating related content more so than promotional content and you will definitely see an upswing.  On a side note, coming up with great content on a consistent basis can be a job in itself.  I have found that using a company that can create custom social media content for you can be amazing.  Provide them with all the key details about your company and they will give you tailored content. No more trying to come up with the perfect post for Facebook, Twitter and LinkedIn.  Just approve the content and you pick the day and time it does out. I cannot express enough how much this has helped my business.  I now have the time I need to focus on other important aspects of my business.

 

How To Use Flyers This Holiday Season To Market Your Listings

The holidays are coming up on us once again.  As real estate agents and brokers, you should definitely have holiday marketing on your to do list.  It is a great time to further relationships with current clients as well as gain new ones.  One way to provide value to your clients is through real estate flyers. Instead of creating the usual flyer with your latest properties, consider creating flyers with useful information and offerings.  This will certainly peak the interest of both buyers and prospects.

Below are five creative ideas on how to use real estate flyers this holiday season

 

1. Provide information that is both valuable and helpful

You can really get creative with this one. Since it is the holidays, try putting together holiday recipes, holiday prep tips, upcoming special events etc.  Just remember to add your contact details, company info and logo to your flyer.  You can even go as far as to invite them to contact you for further tips or services.  These work great as marketing collateral since people will tend to hold onto flyers like this.  And for bonus, add a pic of yourself.  Each time they look at your flyer, they get to see your face and remember you as their go to realtor.

2. Collaborate with local businesses and feature holiday discounts

This is a great time of year to link up with local vendors or businesses and create a special discounted holiday package.  This can include holiday related products/services like cleaning services, light and decoration installation, personal shoppers etc.  Your flyer can highlight these exclusive special deals that are only for your clients. Remember to include some details about the companies as well as any services they provide.

3Feature your key properties that you sold this past year

This is a great way to show off all your hard work. Potential clients will love the visual proof they will get from seeing the positive results others have had with you.  You will no doubt see a boost in your conversion rate right away.  Also make sure you include some testimonials to further solidify your abilities .

4Create a Thanksgiving letter flyer

Thanksgiving offers the perfect opportunity to reach out to clients both old and new.  Putting together a special Thanksgiving letter for your flyer will really go a long way with your clients. You definitely want it to have a personal feel so be sure to include your    handwritten signature as well as your name and address on the envelope.  For an added touch, include a first-class postage stamp.  The great thing about this idea is that it transfers over perfectly to real estate email flyers.  Once your email flyer is ready to go, use  “Thank you” as the subject line and to give it an extra touch, follow up it up with a phone call.  With the social and digital revolution, people really appreciate hearing someone’s voice.  By doing all this, you will no doubt drum up some business as well as referrals.

5.  Come up with a cause to sponsor

The holidays are all about giving back, so this would be a great time to find a cause to sponsor.  Create a flyer around the cause your are sponsoring and include details on how to get involved. This will definitely garner you respect and future loyalty.

 

Tips For Better Real Estate Photos

When it comes to real estate, having great images to show potential buyers attracts more attention and will help you sell your listings faster.  In order to make those picture work for you, they need to be great!  High quality photos will help you achieve this. This is crucial when it comes to your online marketing efforts as the majority of home buyers are researching online for their next home.

Below are some tips on how to achieve great real estate photos that will sell your listings.

Invest in a decent camera

Poor picture quality can really make or break a listing.  It is not necessary to break the bank with high-end equipment but you also do not want to use your camera phone either.   A 5-megapixel camera should be sufficient enough to get you great pictures. These cameras are pretty common and very affordable.  It is also worth it to invest in a tripod.  It will help you produce clearer pictures since using your hands can lead to them turning out blurry.  For tips on choosing the right camera for your pictures, check out this article: https://www.nar.realtor/field-guides/field-guide-to-digital-cameras-photography

Once you have some great shots you can start using them on any print materials as well as for online marketing purposes.  Real estate email flyers are a great way to use these pictures and maximize your online marketing ROI.  Flyerme.com is a great source for this. They have a wide selection of real estate email flyer templates to choose from or you can upload your own custom design.

Take the right pictures

When taking pictures, bare in mind that potential buyers are not looking to see what is currently in the house, they want to see the home as it is being advertised.  For this reason, you want the house to be as neat and clean as possible.  You want the person who is viewing the images to be able to imagine how their belongings would look in the home instead of seeing an overload of someone else’s stuff.  Make an effort to showcase items of color in your photos like flowers, colorful artwork etc.  You would be amazed what a splash of color can do for a neutral space.

Natural light is the best light

Natural sunlight is every photographers dream.  It is the best lighting to take pictures in and real estate pictures are no exception.  Be sure to schedule your picture-taking on a sunny and clear day if possible.  Allow as much natural light in as possible by keeping the curtains open. For additional tips on the best lighting for real estate photography, click here https://www.houzz.com/ideabooks/15218826/list/7-pro-lighting-tips-for-budding-home-photographers

Some additional tips to keep in mind

Take pictures from the doorway entering the room.  These tends to come out better.

For exterior shots of a single-family home, an angle shot as opposed to one directly from the front allows people to see the depth of the home instead of a more flat view.  Also be sure to not include any obstructive things like dumpsters, electrical wires, telephone poles.

Lastly, have fun taking tons of photos.  You want to make sure you have enough great shots to choose from.  Today’s digital cameras are so advantageous for this reason, you can take as many as you want with no additional cost.

Now that you are equipped with some professional looking pictures to show potential buyers and other colleagues, you are all set to sell that home in no time!